Full-Time Communications & Marketing Director (Modesto)

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Job Title: Communications & Marketing Director

Employer: The American Heart Association

Job Description

The American Heart Association (AHA) has an excellent opportunity for a Communications and Marketing Director . The Communications and Marketing Director will oversee the Sacramento and Stockton/Modesto Division. This is a field/home based position and involves regular work performed from a home office environment, regular meetings in the Sacramento office and remote locations for business meetings and events, some of which are outdoors.

Under general supervision, the Communications & Marketing Director manages, plans, directs, and implements the communications, marketing, and media and public relations plans of the American Heart Association in a specified market, in addition to assisting the communications team as needed for other territories. The Communications and Marketing Director provides targeted, proactive positioning of the American Heart Association as the public’s leading authority on cardiovascular health and science. This is achieved through external and internal communications, marketing, media relations, digital strategies, sponsorship activation and special campaigns/initiatives.

The American Heart Association offers programs to help you maintain work/life satisfaction according to your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university as well as various other training and support mechanisms locally and through our National Center.

\#TheAHALife is our company culture, our way of life, reflecting our diversity and inclusion, our focus on work-life satisfaction, and our Guiding Values - Check out this hashtag on Facebook, Instagram, and Twitter today!

Responsibilities

  • Maintains the integrity of the brand and identity of the American Heart Association by developing and/or reviewing/editing communications and marketing materials.
  • Traditional and Digital Media: Raise visibility of the Division via traditional and digital media outlets. Maintain and steward existing media relationships. Explore and engage new outlets, especially on-line media with reach to targeted audiences. Research and monitor new/burgeoning media, especially those being developed in the market.
  • Seeks, cultivates, and maintains regional media relationships, with traditional and emerging media.
  • Secures formal media partnerships/sponsorships for various events, campaigns and cause initiatives as appropriate.
  • Pitches “big picture” stories, focusing on hard news, feature and research stories, to the Sacramento/ Stockton-Modesto media market.
  • Researches and prepares media and background materials to support American Heart Association policy issues and community programs.
  • Develops fast response mechanism for hard news stories. Alerts field staff with media advisories and cause/marketing activities as appropriate.
  • Overall Campaign Development and Traction: Work closely with internal partners to be an innovator and market disruptor. Seek new approaches to transforming sponsorship communications and marketing deliverables. Steward current sponsorships and expand into new industries. Help craft mission-focused proposals and weave media, marketing and messaging themes to fully complement our campaigns. Contribute to campaign revenue through health asset sponsorships/activations.\
  • Develops and submits proposals outlining the details of the partnerships/sponsorships.
  • Elevate Visibility of Division as an Engaged Community Stakeholder: To truly make an impact, the Division needs to be widely recognized as a trusted and reliable stakeholder. We are invested in the overall health of the community we serve. From our Guiding Values, the Division will continue to embrace “Meeting People Where They Are,” “Building Powerful Partnerships,” and “Ensuring Equitable Health for All.”
  • Implements communications plan with media advocacy, public policy initiatives and media spokespeople. Contribute to volunteer leadership, including diversity and inclusion aspects, including helping identify and recruit potential committee and board members.
  • Identifies, recruits and trains volunteers who can serve as media and cause initiative spokespersons. Maintains an accessible database of human interest stories to tap for media inquiries.
  • Develops, in conjunction with field staff and volunteers, and oversees implementation of the Communications and Marketing Plans. Works with internal partners to ensure effective local implementation of field-related communications and marketing activities.
  • Serves as communications and marketing consultant to staff and volunteers, including conducting communications orientation and training, monitoring progress on key objectives and cause initiatives, and providing general counsel and guidance.
  • Coordinates, in conjunction with National Center and Western States communications and marketing staff, communications- and marketing-related promotions, mailings, distribution, and reporting.

Qualifications

  • Success factors include strengths in collaboration and a dedication to excellence along with a track record that includes three (3) years or more progressively responsible experience with:

    • Knowledge of variety of mass and alternative media, and principles of journalism including news gathering, interviewing, writing and editing. Basic video, graphic design and photography skills desired.
    • Experience in communications, marketing, or public affairs with a background in journalism, public relations, marketing, advertising or similar position.
    • Knowledge and experience with the fundamentals of multiple disciplines are needed, including the principles and ethics of public relations, promotion, marketing and business communications.
    • Demonstrated excellence in written communications skills, including news, business, and persuasive writing.
    • Demonstrated skills in effective one-on-one and group communications and work with all levels of media contacts, community leaders, and AHA volunteers and staff.
    • Ability to deal professionally in a corporate and non-profit environment and assume responsibility for guiding communications and marketing projects and programs from inception through completion.
    • Demonstrated ability to simultaneously manage multiple, complex projects in varying stages of development under time pressure.

    Preferred qualifications include:

    • Knowledge of the principles and practices of strategic planning, budgeting, and managing work.
    • Knowledge of basic fund-raising principles, practices, and techniques
    • Knowledge of AHA’s mission and programs

To apply (or for more information): 


*Attribution: All information and wording comes from Indeed

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