Full-Time Social Media Coordinator in Modesto

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Company: PLM Operations

Job Description

PLM Operations is currently seeking a Social Media Coordinator for the overall management of our social media channels, with a goal to grow following, improve KPIs for each social channel, and generate consumer engagement.

Responsibilities

  • Fluent in Facebook, Instagram, LinkedIn, YouTube, and Twitter. Corporate-level social media marketing experience a plus.
  • Develop daily, weekly, and monthly content for each social channel, and updating content marketing calendar.
  • Generate Blog/story content for website and public relations
  • Experience with social media advertising strategies and increasing followership a plus
  • Present innovative solutions for positioning La Michoacana as subject matter experts on each social media platform
  • Execute social campaigns focused around increasing engagement and showcasing our products
  • Develop hashtag campaigns
  • Develop multi-media campaigns that trigger engagement
  • Ongoing social media training for internal staff to maximize their utilization of social media
  • Keep La Michoacana positioned for success in social media by monitoring trends on each platforms and testing out new functionalities
  • Position may require working nights and weekends for special events.
  • Position may have occasional travel to attend La Michoacana sponsored events where social media engagement is important
  • Assist in organizing event attendance and/or execution
  • Primary social customer service contact for inbound private messages and public comments
  • Handle La Michoacana’s general email inbox and general sales inquiry calls and forwarding to appropriate brand representative/department.

Qualifications

  • Outgoing, energetic, and team-spirited
  • Bilingual (Spanish/English). Fluent.
  • College courses or College degree, preferably in marketing, communications, PR, business management, or journalism a plus but not necessary.
  • Corporate/business social media management experience a plus.
  • Content and performance portfolios samples a plus
  • Experience in Illustrator, Photoshop a plus.
  • Self-motivated team player
  • Superb attention to detail
  • Demonstrated quantitative analytical skills
  • Strong verbal and written communication skills

To apply (or for more information): 

https://www.linkedin.com/jobs/view/1199905327/

 *Attribution: All information and wording comes from the job posting on LinkedIn.

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