Full-Time Associate Brand Manager in Modesto (Two Positions)

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Pro-Tip: Don't let the title of this job intimidate you. "Brand manager" is just a buzzword (buzz phrase, really) for a marketing manager position.

Company: E & J Gallo Winery

Job Description

The consumer experience is at the heart of the Gallo Marketing Organization’s purpose. We exist to serve life’s most joyful and memorable moments and the marketing organization is continuously innovating to reach consumers in new, meaningful ways.

As an Associate Brand Manager, you will manage specific brand-building initiatives while developing and delivering business go-to-market strategy that is consumer driven. You will also have responsibility for the business review of assigned brands ensuring marketing plans are consistent with the company’s growth and profit objectives.

We currently looking for two Associate Brand Managers - one within our Popular portfolio and one with our Premium portfolio.

Responsibilities

  • Oversees the Business Review and brand-building initiatives assigned premium brands
  • Delivers annual brand plans to marketers and Marketing Leadership Team members.
  • Maintains multiple brand platform ownership.
  • Leads the I2M process for the Brand team in coordination with the scrum teams.
  • Leads cross functional teams to drive portions of a project/plan and to identify insights to drive growth opportunities
  • Initiates project analyses and uses a variety of data sources to analyze relevant business situations and uncover business drivers and growth opportunities.
  • Maintains complete awareness of brand variables and is fully prepared to communicate status to management in ad-hoc meetings.
  • Participates in identifying optimal account target based on a brand’s consumer target and positioning.
  • Uses a variety of data sources to analyze relevant business situations and proactively recognize, evaluate, and address key business issues, drivers and growth opportunities.
  • Observes and analyzes new trends and competitive activities to seek out innovative ways to build channel effectiveness and efficiency.
  • Collaborates with other key functional areas and manages outside agencies to accomplish objectives on schedule and within budget.
  • Oversees the work of outside agencies.
  • Identifies business-building initiatives in an omni-channel environment.
  • Tracks and updates A&P budget for assigned premium brands

Qualifications

Education

  • Master’s degree plus 3 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility -OR- 
  • Bachelor’s degree plus 5 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility -OR- 
  • Bachelor’s degree plus 3 years of Gallo experience reflecting increasing levels of responsibility.

Desired Skills/Experience

  • Experience effectively presenting information to top management, public groups and boards of directors.
  • Experience training and developing junior level brand marketers in executing brand and organizational objectives.
  • Experience managing business operations and leveraging basic finance and accounting principles.
  • Skilled in reading, analyzing and interpreting common scientific and technical journals, financial reports and legal documents.
  • Experience responding to common inquiries or complaints from customers, regulatory agencies or members of the business community.
  • Experience writing speeches and articles for publication that conform to prescribed style and format.
  • Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.
  • Skilled in interpreting an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
  • Experience performing work that is complex and varied in nature, requiring frequent evaluation, originality or ingenuity.
  • Skilled in the use of MS Word, MS PowerPoint, MS Excel and MS database at an intermediate level; IRI, Brio and Spectra at a basic level.

To apply (or for more information): 


*Attribution: All information and wording comes from the organization's job website.

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