Full-Time Communications Coordinator in Modesto
Pro Tip: One advantage of working for a local nonprofit is that you often get to use your COMM skills in a variety of different ways. Having a hard time figuring out if you want to go into marketing or public relations? This position includes both responsibilities.
Job Title: Communications Coordinator
Company: Community Hospice
Job Description
The mission of Community Hospice is to provide compassionate and quality care, education and support to terminally ill patients and their families, regardless of ability to pay. We have been voted Best Places to work at in the Central Valley for three consecutive years now. Join our team now in this Communications Coordinator position.
The Communications Coordinator, assists with the implementation of Community Hospice and affiliated organizations’ strategic marketing and public relations plan. Assists the Director of Public Relations to insure consistency in organizational identity and messages in all public communications for the organization.Coordinates social media, video production and editing, media relations, community events and develops and maintains messaging through existing Community Hospice communication channels, which includes writing, photography and videography.
The Communications Coordinator, assists with the implementation of Community Hospice and affiliated organizations’ strategic marketing and public relations plan. Assists the Director of Public Relations to insure consistency in organizational identity and messages in all public communications for the organization.Coordinates social media, video production and editing, media relations, community events and develops and maintains messaging through existing Community Hospice communication channels, which includes writing, photography and videography.
Responsibilities
- Launch and maintain a consistent social media presence on sites like Facebook, Twitter, Pinterest, etc. Update and monitor social networking sites accurately, consistently and timely.
- Support and protect brand by making sure that positive messaging is maintained in community and establish consistency of messages.
- Prepare content for, produce and edit agency publications including social media posts, produce and edit agency videos newsletters, brochures, fliers, etc.
- Maintain and increase agency visibility in the media through social media presence, press releases, and public speaking presentations.
- Manage relations with media, radio and television interviews under the direction of the Director of Public Relations.
- Must ensure that the branding and messaging of Community Hospice and related organizations are maintained in line with overall strategic goals.
- Coordinate online communications by listening to what the users are saying, reading discussion forums, and responding in a timely manner to the users’ needs. Must respond to users’ needs by no later than the next business day.
- Regularly monitor and track discussion topics for the management team and prepare reports to update internal staff on usage statistics. Must respond to data requests and/or reports by the given deadline.
- Perform competitive market research and keeps current on Hospice industry and healthcare trends.
- Researches all components of projects and pulls together sound plan based on research. Stays current on hospice issues and uses this information effectively in all communications with the public and within Community Hospice. Also remains knowledgeable about current marketing methods and trends.
- Provides support for all organization business expansion activities, special events and community outreach activities, including community booths and Speakers Bureau program.
- Supports Community Hospice departments in executing successful and cost-effective marketing and educational efforts throughout the community within established time frames. Responds to all Speakers Bureau/event requests within one business day; coordinates all materials and logistics for Speakers Bureau and booths.
- Develop and maintain Community Hospice and related organizations’ marketing and public relations content, including website, photograph and video content.
- Continually researches technical issues of using website development software; also researches content development trends and issues and ways to enhance the site.
- Maintains content in a timely manner.
- Serve as back-up onsite staff at major fundraising events on an as-needed basis, as communicated by the Director of Public Relations. Provides representation and assists on all event duties on day of event as requested.
- Follow all Community Hospice policies and procedures including, but not limited to, safety, infection control, privacy and confidentiality.
Qualifications
- Bachelor’s Degree in Communications, Journalism, Public Relations/Marketing or a related field.
- Demonstrated success in publication/communications with a minimum of 1 year of work-related experience in social media coordination, advertising/marketing/journalistic writing, and/or public relations.
- Social media management and maintenance knowledge, preferably using Hootsuite.
- Must have in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, YouTube, Instagram, and Pinterest etc.) and how each platform can be deployed in different scenarios.
- In-depth knowledge of Adobe Suite, including Premiere, After Effects, Photoshop, Illustrator, and Encoder is preferred.
- Website content management and maintenance knowledge, preferably using Word Press.
- Excellent writing, communication, and organizational skills. Photography and video production/editing skills are required.
- Positive professional attitude with sensitivity to the nature of Hospice mission.
- Valid California driver’s license, reliable transportation, and insurance coverage are required.
To apply (or for more information):
*Attribution: All information and wording comes from the organization's job website.