Full-Time Insights Translator Senior Manager in Modesto

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Pro Tip: Don't let the name confuse you; this is a senior-level marketing management position. 

Job Title: Insights Translator Senior Manager

Company: E & J Gallo Winery

Job Description

As the Insights Translator Sr. Manager with E. & J.  Gallo winery, you will be responsible for developing the strategic vision of achieving full integration of insights into the go-to-market plans and initiatives for key brands and new initiative. Additionally, this person will leads the translation, communication, and activation of all types of insights (consumer, shopper, product) for their focus area of the marketing organization including brand, communication and activation, internal and external partners. You will leverage custom and syndicated, qual and quant research initiatives to identify insights which shape business decisions, as well as champions consumer and shopper understanding across the winery by integrating insights from all internal and external data sources to provide strategic thought leadership for existing & new business.

Responsibilities

  • Responsible for developing compelling stories about the consumer, shopper, product and marketplace with clear business implications from a range of data sources which are used throughout the end-to-end marketing organization. 
  • Serves as a consumer-centric and solutions-oriented thought-leader, connector of ideas, and strategic partner to leadership throughout the end to end marketing organization
  • Interfaces with business and enterprise leadership to define and deliver the learning agenda. 
  • Identifies and defines the brand specific learning agenda for the coming year. 
  • Partners with Advanced Analytics to integrate brand specific learning agendas into corporate learning plans for the coming year
  • Acts as a leader in the IMP and IMC process, partnering with insights manager, brand leadership, Marcomm, Digital Activation, and other cross-functional teams to deliver meaningful brand experiences
  • Develops and nurtures enterprise-wide consumer empathy. 
  • Develops and mentors insights, research, analytics and brand colleagues to develop functional and practical consumer and marketplace insights expertise
  • Provides delivery of Insights Pack and workshop facilitation by transforming relevant trends, business results, competitive performance, and brand and category research into meaningful implications for the Brand to action against in the coming year. 
  • Partners with Insights Managers in the development of the data and insights pack.

Qualifications

Required

  • Master’s Degree plus 6 years of marketing research and data analysis experience reflecting increasing levels of responsibility; 
  • OR Bachelor’s Degree plus 8 years of marketing research and data analysis experience reflecting increasing levels of responsibility; 
  • OR High school diploma or State-issued equivalency certificate plus 12 years of marketing research and data analysis experience reflecting increasing levels of responsibility
  • Strong quantitative and qualitative skills with ability to drive complex, cross-functional projects with senior management and project members.Ability to tell a story using data from primary, secondary and third-party data sources
  • Experience conducting market research for a consumer-driven organization
  • Computer skills requirements include: MS Outlook, MS Word, MS Excel, MS Project and MS PowerPoint

Preferred

  • Master’s Degree plus 10 years of marketing research and data analysis experience reflecting increasing levels of responsibility; 
  • OR Bachelor’s degree plus 12 years of marketing research and data analysis experience reflecting increasing levels of responsibility
  • Experience in the Alcohol Beverage industry
  • Alcohol- Beverage industry experience
  • Experience integrating insights into business decisions in multiple industries.

To apply (or for more information): 


*Attribution: All information and wording comes from the organization's job website.

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