Full-Time Senior Social Media Strategist in Modesto

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Job Title: Senior Social Media Strategist

Company: E & J Gallo

Job Description

As a Senior Social Media Specialist, you will develop and implement overall social media strategy across current and emerging social media platforms including Facebook, Twitter, Instagram and Pinterest for key brands. You will manage, grow, and proactively engage social media communities for our brands through engaging and creative content. This is a highly impactful role as these brands have significant budget for content, media and influencer programs.

Responsibilities


  • Develops overall social media strategy with a focus on building social media communities and presence and activity across social channels.
  • Handles day-to-day activities on all company’s social sites such as Facebook, Instagram, Twitter, and Pinterest.
  • Proactively grows and engages social communities on various social media platforms and continually seeks opportunities for improvement.
  • Conducts analyses and research to identify the social media sites and promotional tactics of most interest to target consumers.
  • Recommends and requests content to engage and grow community.
  • Identifies key influencers and opinion leaders on social marketing campaigns in order to engage and grow communities.
  • Establishes and maintains relationships with online communities through consistent communication as well as timely and authentic responses to comments.
  • Develops and manages the brand’s social media publishing calendar works with Brand Marketing team and creative department to produce engaging content that aligns with brand image and strategy.
  • Monitors and evaluates social media channels, emerging trends, and stays aware of best social media practices. 
  • Shares best practice insights with manager and marketing teams.
  • Tracks, monitors, and reports on KPI results for social performance. 
  • Requests additional funding from media team/digital planner to boost high performing content/posts.

Qualifications

Required

  • Bachelor’s degree plus 4 years of sales, marketing, advertising, public relations or account management experience reflecting increasing levels of responsibility; -OR- 
  • Bachelor’s degree plus 3 years of Gallo sales, marketing, advertising, public relations or account management experience reflecting increasing levels of responsibility.
  • 2 years of social media marketing experience.Candidates for this position must have a valid driver’s license and a safe driving record. 
  • Required to obtain a California driver’s license or appropriate state driver’s license within 30 days of hire.
  • Required to travel up to 30% of the time to conduct job duties.Excellent written and verbal communication skills.
  • Demonstrated knowledge and strong understanding of all social media channels.
  • Strong strategic, analytical and organizational skills.
  • Ability to work independently as well as effectively in a collaborative team environment.
  • Effective time management skills. 

Preferred

  • Bachelor’s degree plus 6 years of sales, marketing, advertising, public relations or account management experience reflecting increasing levels of responsibility; -OR- 
  • Bachelor’s degree plus 5 years of Gallo sales, marketing, advertising, public relations or account management experience reflecting increasing levels of responsibility 4 years of social media marketing experience.
  • Ability to identify emerging trends and make recommendations for new opportunities.
  • Demonstrated ability to think strategically as well as tactically.
  • Experience in setup and analysis of digital analytics.
  • Knowledge of SEO and web traffic metrics.

To apply (or for more information): 


*Attribution: All information and wording comes from the organization's job website.

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